After some discussion it was decided that we should create a
Facebook Page for the group. This is quite an obvious thing to do in a way as
it gets the public to start to follow us before we have even done anything! I
would usually put everything in place and then think about advertising, but
this just makes so much more sense. Create a following ready to come and see
the work before the work has already been done. It also is a reflection on the Gallery hunting exercise, get the gallery first, then do the work. I have seen this before, many years ago when, I think it was Palitoy, created the "Early Bird" Star
Wars figure pack. Basically, you send of for the pack, pay something like £30
at the time, and you get sent an empty box with a voucher to redeem against
the figures when they are available. The beauty of this is that not one figure
had even been made yet! Genius! So i guess in a way this is the same. It's like
Graeme said...."Sell the sizzle, not the sausage".
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